McDonald’s
World Menu Heist

The only thing better than McDonald’s…is McDonald’s in another country. So we went over there and the stole the menu.

World Menu Heist was an idea born from the comments section, fans are constantly envious of McDonald’s menu’s around the world. For months we planned a heist to steal 8 of the greatest menu items from around the world. We recruited fans who've shared international menu envy into a secret instagram group. LadBible leaked the details. Crew let slip the stolen packaging and co-ordinates were dropped to sample the contraband at a secret drop zone.

Every meticulous detail crafted, and every execution in every possible channel carefully plotted to unfold the heist all the way into restaurants where fans can handle the stolen goods for real.

Launch Film

We recruited the most envious fans into a close friends group on insta.

Ladbible leaked the deets

Co-ordinates were dropped to a secret location to taste the stolen goods

Stolen packaging was
designed and distributed

OOH, Press and TV launched
the goods to the masses

We created everything from the packaging to the TV, involving fans in the entire interactive narrative.

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