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Royal Marines - Against your nature

The Royal Marines needed to give meaning to its long running line “It’s a state of mind”. So we wrote a campaign around the idea that to become a Royal Marine, you must learn to override your natural instincts. The two 60” spots, ‘Spider’ and ‘The Mist’, were directed by Nicolai Fuglsig.

Creative Circle, Gold x2, Bronze x3
The One Show, Merit x1, Shortlist x3
D&AD, Shortlist
Cannes Lions, Shortlist
Music+Sound Awards, Gold

SPIDER

THE MIST