CHURCHILL - Uninsured driver protection screen

A digital outdoor campaign which alerted people to the number of uninsured drivers to drive past each screen that day. Using data from the Motor Insurance Database and innovative camera-recognition technology, the counter on the screens went up in real-time, dynamically registering uninsured vehicles as they passed.

Here’s a video for the idea that we wrote, performed and edited. Just because it’s good to do something different from the usual case study.