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Bupa - How is your body performing?

Bupa wanted to make twenty to thirty somethings aware of how their lifestyle choices could be affecting their bodies and to consider a health assessment. So we teamed up with iconic indie legends, The Futureheads, to create an innovative interactive music video: How is your body performing?

Each band member represented a different part of your body, and depending on your answers to four simple questions about your lifestyle, they played “The Heartbeat Song” better or much, much worse.


Cannes Lion, Bronze
Clio Awards, Silver x2
Creative Circle, Silver + Bronze
Campaign Big, Shortlist
Campaign Annual, Top 10 Digital Innovations
The Drum's Creative Work of the Month

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